Question 1

What does the ad ROI calculator tell me?

Accepted Answer

Enter your ad spend, the revenue those ads brought in, and optionally your profit margin, and it shows your ROAS (return on ad spend), your ROI percentage, your net profit, and the break-even ROAS you need to stay profitable.

Question 2

Is it free?

Accepted Answer

Yes, it's free and runs entirely in your browser with no sign-up. Your numbers are never sent anywhere.

Question 3

What's the difference between ROAS and ROI?

Accepted Answer

ROAS is revenue divided by ad spend — how many dollars back you get per dollar spent. ROI factors in your costs to show actual profit as a percentage. A campaign can have a high ROAS but still lose money once product costs are included, which is why ROI matters.

Question 4

What is break-even ROAS?

Accepted Answer

It's the minimum ROAS you need just to cover your costs and not lose money. If your profit margin is 40 percent, you need at least a 2.5x ROAS to break even. Anything above that is profit; anything below is a loss.

Question 5

Do I have to enter my profit margin?

Accepted Answer

No, it's optional. Without it, the tool compares revenue directly against spend. Adding your margin gives a truer picture of net profit and your break-even point.

Question 6

What counts as a good ROAS?

Accepted Answer

It depends on your margins. Many ecommerce brands aim for a 3x ROAS or higher, but a business with thin margins needs more, while one with high margins can be profitable on less. Use the break-even number as your real target.

Question 7

How can I improve my ad ROI?

Accepted Answer

The fastest lever is usually better creative — a stronger hook and a more convincing video. GenFlik helps you produce high-converting talking-avatar ads quickly so you can test more variations and find the winners. Start free.

Free Ad ROI & ROAS Calculator